MASA MARA UNVEILS “TEAM AFRICA54” JERSEY

Masa Mara, a Cape Town-based fashion brand founded by Rwandan designer Eli Gold Niyonzima, has unveiled its latest creation: the “Team Africa54” jersey. This new design exemplifies the brand’s commitment to blending contemporary sportswear aesthetics with traditional African cultural elements. Niyonzima, who established Masa Mara in 2014, aims to honor the diverse cultural attire of various African tribes through his innovative designs. 

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© Masa Mara via Instagram 

The “Team Africa54” jersey is a testament to Masa Mara‘s mission of celebrating African innovation and storytelling. By incorporating vibrant patterns, bold colors and the iconic “54”, which symbolizes African countries, their unity and pride, the jersey serves as a unifying symbol of African pride and identity. Niyonzima’s approach reflects his belief in communicating African cultural narratives to the modern generation through fashion. 

Since its inception, Masa Mara has gained recognition for its unique fusion of traditional and modern designs. The brand has showcased its collections at prestigious events such as the Cape Town International Jazz Festival and South African Menswear Fashion Week. In 2017, Niyonzima was honored with the Young African Fashion Innovative Award by NNUA in Canada, highlighting his contributions to the fashion industry.