BEHIND THE STITCH: ALANI
June 21, 2024
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In a bold fusion of luxurious fashion and innovative eyewear design, French luxury fashion house Maison Margiela and South Korean eyewear brand Gentle Monster have unveiled their latest collaborative collection in New York City. This partnership, now in its third iteration, showcases a series of architectonic eyewear pieces that blend Maison Margiela’s signature design elements with Gentle Monster’s futuristic aesthetics. The collection was teased and unveiled on February 28, 2025, launched yesterday, 6th of March and is available through April 30, 2025, at Gentle Monster’s flagship store in New York City.
The New York City pop-up installation offers visitors an immersive experience that reflects the creative synergy between the two brands. The space features avant-garde displays, including giant kinetic faces symbolizing anonymity—a core theme in Maison Margiela’s design philosophy. These installations incorporate the iconic white stitches and the number ⑧, representing the eyewear category, subtly integrated into the product designs. The pop-up not only serves as a retail space but also as an art installation, inviting visitors to engage with the conceptual underpinnings of the collection.
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The eyewear collection itself comprises a range of genderless designs, including eight sunglasses and twelve spectacles. Each piece is crafted with meticulous attention to detail, featuring structured acetate frames in glossy finishes of black, white, grey, cream, transparent, and tortoiseshell. Some designs also incorporate leather-framed editions in hues like black, ivory, khaki, and blue, adding a touch of sophistication. The frames are adorned with Maison Margiela’s distinctive four-stitch logo, seamlessly blending the brand’s identity with Gentle Monster’s innovative approach to eyewear design.
This collaboration underscores both brands’ commitment to experimental craftsmanship and conceptual design. By merging Maison Margiela’s deconstructive fashion techniques with Gentle Monster’s boundary-pushing eyewear aesthetics, the collection offers consumers a unique fusion of art and functionality. The New York City pop-up serves as a testament to this creative partnership, providing an engaging platform for fashion enthusiasts and the general public to experience the intersection of high fashion and innovative eyewear design firsthand.
Courtesy Andre uncut
At the recent Maison Margiela x Gentle Monster collaboration event in New York City, notable attendees included actress and singer Serayah McNeill and rapper Joey Bada$$. The couple, who have been publicly linked since early 2024, were spotted together at the event, further solidifying their status as a fashionable duo. Their joint appearance at such a high-profile fashion event underscores their shared interest in contemporary fashion and cements their place among stylish celebrity couples.
