LOUIS VUITTON LAUNCHES FIRST MAKEUP LINE WITH PAT MCGRATH AS CREATIVE DIRECTOR

Louis Vuitton, the esteemed French luxury fashion house, has officially announced its inaugural makeup collection, La Beauté Louis Vuitton, slated for release in autumn 2025. This significant venture into the beauty industry will be led by the illustrious British makeup artist, Dame Pat McGrath, who assumes the role of Creative Director of Cosmetics. McGrath’s collaboration with Louis Vuitton spans over two decades, during which she has been instrumental in crafting runway beauty aesthetics. Her appointment signifies a harmonious blend of Louis Vuitton’s legacy of craftsmanship with McGrath’s innovative vision. 

The upcoming La Beauté Louis Vuitton collection is set to feature an extensive array of products, including 55 lipsticks, 10 tinted lip balms, and eight eyeshadow quads. These offerings have been meticulously developed over four years, emphasizing superior quality and innovation. Complementing the makeup products, Louis Vuitton will introduce dedicated small leather goods, such as lipstick cases and mini trunks, reflecting the brand’s commitment to luxury and functionality. 

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Pat McGrath expressed her enthusiasm about the collaboration, stating, “Working backstage for over 20 years at Louis Vuitton fashion shows, I am thrilled to now play such a key role in the launch of La Beauté Louis Vuitton, which is the result of extraordinary craftsmanship, creativity, and innovation.” This partnership is poised to set new standards in luxury beauty, merging Louis Vuitton’s rich heritage with McGrath’s avant-garde approach to makeup artistry. 

The launch of La Beauté Louis Vuitton marks a strategic expansion for the brand, aligning with other luxury houses that have ventured into the beauty sector. The collection will be available in 115 Louis Vuitton stores worldwide, underscoring the brand’s dedication to offering exclusive and high-quality beauty products to its clientele. This initiative reflects Louis Vuitton’s ongoing commitment to innovation and excellence, promising to make a significant impact in the luxury beauty market.