LOEWE SETS THE STAGE: TEASER CAMPAIGN HINTS AT A NEW SPRING 2026 ERA

Loewe is teasing something fresh for Spring 2026, and the new campaign gives just enough, no runway yet, but a tone, a spirit, an invitation. Creative directors Jack McCollough and Lazaro Hernandez worked with photographer Talia Chetrit to assemble a cast of emerging actors whose “nascent” energy mirrors the mood of new beginnings.

The images lean into sensual minimalism: bodies partially lit, wet skin, soft drapery, and expressions that feel intimate yet detached. The choice of youthful faces: Isla Johnston, Eva Victor, Erin Kellyman, and more, suggests Loewe is doubling down on renewal, on passing the baton to a next generation. The campaign statement itself speaks of “vibrancy and tactility rooted in craft,” of a “sunniness and sensuality… inherent to its Spanish roots.”