LIDS APPOINTS CHASE B AS CREATIVE DIRECTOR, UNVEILS MLB “COLOURS” NEW ERA COLLECTION

Lids is stepping deeper into the culture space with the appointment of Chase B as its new Creative Director, marking a fresh chapter for the headwear retailer.

To kick off the partnership, Chase B is introducing the Chase B x MLB “Colours” New Era 59FIFTY collection, a series of reimagined team caps designed to highlight bold color palettes across classic baseball silhouettes.

The capsule is built on the iconic New Era 59FIFTY fitted, long considered one of the most recognizable caps in sports and streetwear culture, while incorporating branding and color treatments inspired by teams across Major League Baseball.

For Lids, the move signals a continued push toward blending sports heritage with contemporary culture. Founded in 1995, the retailer has grown into one of the world’s largest hat specialists, operating hundreds of stores globally and becoming a key destination for official league merchandise and fitted caps.

Meanwhile, Chase B brings a deep cultural footprint to the role. Best known as the longtime DJ and close collaborator of Travis Scott, the Houston native has spent the past decade shaping the sound and visual world around the Cactus Jack universe while also building his own profile as a producer, curator and creative figure within music and fashion.

The Chase B x MLB “Colours” New Era 59FIFTY collection launches March 21, available online and at select Lids locations.

To celebrate the release, Chase B will also DJ the opening of Lids’ new Houston Galleria store, bringing the announcement back to his hometown.