Lacoste Lights Up The Great Wall Of China

Lacoste recently made headlines by lighting up the Great Wall of China with a spectacular event called “Play Big.” The brand transformed the Juyongguan pass of the Wall, setting up a tennis court where Novak Djokovic and Chinese actor Wang Yibo played a friendly match. 

This unique marketing activation was not just about tennis but also a blend of sport, culture, and fashion, showcasing Lacoste’s global appeal.

The event highlighted Lacoste’s ability to merge its heritage with modern experiences, making a strong statement in the luxury market, particularly in Asia.

The Great Wall was illuminated in Lacoste’s signature green, creating an unforgettable visual spectacle.

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