KIDSUPER REIMAGINES THE BEAUTIFUL GAME WITH PUMA

PUMA and Colm “KidSuper” Dillane are back with “The Gaffers,” a spirited wardrobe drop rooted in the energy of the sideline and elevated by Dilane’s signature visual storytelling. Centered around the iconic T7 tracksuit and the pitch-inspired V-S1 sneaker, the campaign pays homage to the larger-than-life personalities of football coaches: part clipboard commander, part cologne-spritzed stylist. The ongoing narrative unfolds with Dillane himself featured as one of the coach archetypes in Brooklyn’s rooftop “KidSuper FC” urban pitch.

Apparel carries the collection’s expressive DNA. Key silhouettes, like the color-blocked windbreaker, doodle-emblazoned long hooded down coat, and patterned T7 tracksuit, are visual works of art referencing vintage football motifs and KidSuper FC branding. The line extends to gender-inclusive basics, including women’s leggings and long-sleeve shirts, alongside accessories like a Grip Bag, caps, and beanies that complete the pitchside look.

Footwear revamps icons with a twist: the 1970s-era PUMA Brasil returns in gum-soled, distressed designs with faded uppers, nodding to real-world wear, while the V-S1 arrives updated with asymmetrical lacing and grass-textured uppers that bring the field directly to the feet.