KIDS OF IMMIGRANTS x NIKE AIR MAX SNDR “CONCRETE SKY” REDEFINES COMMUNITY-INSPIRED SNEAKER CULTURE

The highly anticipated Kids of Immigrants x Nike Air Max SNDR “Concrete Sky”, set to release in June 2025 for $190, marks another defining chapter in the growing legacy of purpose-driven streetwear. This latest collaboration between Nike and the Los Angeles-based creative collective Kids of Immigrants (KOI) isn’t just a sneaker drop, it’s a poetic statement on identity, resilience, and unity told through design. Known for reimagining the intersections of culture, fashion, and immigrant narratives, KOI once again delivers a product that speaks beyond style, and directly to the soul.

Drenched in soft greys, tonal blues, and moody gradients reminiscent of overcast mornings and limitless ambition, the “Concrete Sky” is more than an aesthetic choice. The sneaker embodies the grey spaces children of immigrants often navigate: belonging and displacement, survival and aspiration. Much like KOI’s own journey, the shoe captures the tension and beauty found between grounded struggle and sky-high dreams. Subtle yet dynamic, the SNDR silhouette gets a refreshed take with this colorway, its iconic zip-up shroud detailed with KOI’s distinct vision. Custom sockliners inscribed with affirmations like “JUST DO IT. TOGETHER” and a grid-like upper that hints at global connection reinforce the brand’s ongoing message of community empowerment.

This isn’t the first time KOI has worked magic with Nike. Their previous Air Max SNDR releases–“Sunrise” and “Sun Down”–garnered widespread acclaim, praised not only for their unique palettes but for their storytelling depth. Where “Sunrise” radiated hope and renewal, and “Sun Down” reflected introspection and rootedness, “Concrete Sky” stands at the intersection of both-ha grounded vision with eyes set upward. It speaks to the lived experience of millions who hustle in concrete jungles with sky-bound dreams. It’s a wearable memoir.

Founded in 2016 by Daniel Buezo and Weleh Dennis, both first-generation Americans of Honduran and Liberian descent, Kids of Immigrants was never just about fashion. Built on the mantra, “Do the best we can with what we have,” the brand became a cultural force by spotlighting the immigrant experience and bridging underrepresented communities through style. Their pieces often feature affirmations like “Support Your Friends” and “Anything Is Possible,” offering hope along with design. With previous collaborations ranging from Vans to LAFC, and community partnerships with organizations like No Us Without You and Inner City Arts, KOI has consistently put community first. Their Nike partnerships take that ethos global, placing culture and cause on a world-class platform.

The “Concrete Sky” is a continuation of KOI’s artistic dialogue, bringing together streetwear, storytelling, and sneaker culture. But it’s also a reminder that representation matters from the design table to the finish line. It’s about showing that the children of immigrants don’t just belong in the culture, they help shape it. As this Air Max SNDR prepares to land on shelves, it already carries weight far beyond its price tag. It represents the grit, hope, and harmony of a generation carving out space in a world built before them.

With the release of the “Concrete Sky,” Kids of Immigrants and Nike don’t just offer a shoe, they offer a story that walks with you. It’s a powerful reminder that even when the skies are grey, the dreams beneath them remain limitless.