KENDRICK LAMAR LAUNCHES PROJECT 3 AGENCY UNDER PGLANG

Kendrick Lamar and his creative partner Dave Free have officially launched Project 3 Agency, a global, full-service creative agency operating under their multidisciplinary company pgLang.

Project 3 builds on pgLang’s reputation as a culture-driven production house. The agency offers a holistic suite of services: creative direction, content creation, brand design and strategy, event planning, and production, all designed for both corporate clients and independent collaborators alike.

Named for the three pillars of storytelling, beginning, middle, and end, Project 3 reflects pgLang’s mission to guide brands through every phase of narrative development. With this launch, pgLang has acquired Frosty, an international creative studio and longtime collaborator, expanding its resources and global team of 30 creatives.