KENDALL JENNER TEAMS UP WITH ALO FOR FALL 2025 COLLECTION

Kendall Jenner reunites with ALO to embody the brand’s “Luxury Is Wellness” ethos in their Fall 2025 campaign. Set against the serene expanses of Utah’s Amangiri resort, the campaign unfolds like a modern-day meditation, capturing moments of horseback riding, slow stretches, and quiet midday walks, where stillness itself becomes a symbol of wellbeing. The desert backdrop with its soft light, earthy hues, and dramatic forms, underscores ALO’s vision of luxury as a state of presence and mindfulness.

Jenner’s role goes beyond modeling: she co-directed the creative narrative and handpicked the ten pieces that make up ALO’s new Core Collection. This capsule embodies her minimalist sensibility, featuring adaptable essentials ranging from form-fitting leggings to relaxed layers, all in a muted palette designed to move with intention. These pieces are crafted to transition seamlessly from travel, to set, to moments of zen at home.

Reflecting on the collaboration, Jenner shared that ALO’s wellness philosophy aligns deeply with her personal lifestyle. Whether she’s traveling, working, or simply recharging, grounding rituals remain essential to her. This synergy between brand and personal practice made creating the campaign, especially in such a peaceful setting, particularly meaningful.

The partnership positions ALO as far more than an activewear label, it stakes its place in the wellness-luxury lifestyle space. By marrying intentional movement with high-design simplicity, the Fall 2025 Core Collection becomes not just functional wear, but wearable stillness, a mantra in fabric form. The collection is now available through ALO’s official channels.