KARL LAGERFELD TAPS PARIS HILTON FOR FALL 2025 CAMPAIGN

In a striking symphony of names and nostalgia, Karl Lagerfeld unveils its FW25 campaign, From Paris with Love, starring none other than Paris Hilton. Captured by photographer Chris Colls (marking his third consecutive campaign with the brand), the campaign employs slick black-and-white visuals to channel both irreverent glamour and Maison heritage. Paris Hilton stands as a playful, yet poised muse, reframing her pop-cultural identity through Lagerfeld’s sleek lens.

Jon Kortajarena joins Hilton to anchor the menswear lookbook, reinforcing the cosmopolitan elegance central to the campaign’s narrative. Both figures embody the sharp duality of strength and glamour that Karl Lagerfeld always curated.

Expanding beyond photo stills, the campaign includes a playful digital retelling of Karl Interviews Karl, weaving humor into the brand’s signature wit. Central to the collection is the return of the K/Autograph, a reimagined version of Lagerfeld’s hand-drawn initial logo from the 1980s, now woven into accessories and pieces across the line.