K-pop Band Partners Calvin Klein for 2024 Fall Denim Wears

K-pop girl group NewJeans has officially been announced as Calvin Klein’s newest global brand ambassador. 

The girl group, who have joined BTS’ Jungkook and Blackpink’s Jennie, were introduced with a quirky ’90s-inspired campaign that marks the final chapter of the fashion brand’s Fall 2024 series.

“For the pop generation. @NewJeans_ADOR levels up fall outerwear. the bomber and puffer jackets of the season.

“Discover the looks and enjoy a special gift with purchase in select stores while supplies last,” the post reads on Calvin Klein’s social media pages.

The denim includes the barrel, wide and straight-leg fits. The fall 2024 jeans are paired with Calvin Klein’s iconic monogram T-shirts, made in cropped, boxy fits and layered with new outerwear. Other key styles are puffer jackets, bombers, classic truckers and blazers.

In a show of excitement, NewJeans members said, “We are so excited to be starring in a Calvin Klein campaign. It was a natural fit to partner with a brand rooted in confidence and with their team on a campaign that brought our personalities into focus, all while having fun wearing the latest seasonal styles.”