BEHIND THE STITCH: ALANI
June 21, 2024
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In a move that has sent ripples through the global fashion landscape, Jonathan Anderson has been officially confirmed as the new artistic director of Dior Men. The announcement came directly from LVMH Chairman and CEO Bernard Arnault on Thursday, April 17, 2025, during the group’s annual shareholders’ meeting. With his appointment, Anderson steps into one of the most coveted roles in luxury fashion, succeeding Kim Jones, who departed the house in January after a transformative seven-year tenure.
Anderson is no stranger to the world of high fashion. Born in Northern Ireland, he first made waves with his own label, JW Anderson, celebrated for its boundary-pushing designs and gender-fluid aesthetic. His creative vision soon caught the attention of LVMH, which brought him on as creative director of Spanish luxury house Loewe in 2013. Over the next 11 years, Anderson led Loewe through an extraordinary renaissance, infusing it with artistic flair, cultural relevance, and commercial success. Under his leadership, Loewe’s annual revenues soared to nearly €1 billion, and iconic pieces like the Puzzle bag and barrel-leg jeans became staple symbols of modern luxury.
His departure from Loewe was confirmed on March 17, 2025, prompting a wave of speculation across the industry. That speculation reached a head with the April 17 announcement, firmly placing Anderson at the creative helm of Dior Men. He is slated to debut his first collection on June 27, 2025, during the highly anticipated Paris Men’s Fashion Week. Fashion insiders and fans alike are eager to witness how Anderson will fuse his inventive style with Dior’s storied legacy.
This appointment also positions Anderson as part of a new generation of designers taking charge of fashion’s most prestigious houses. With the industry undergoing a sweeping overhaul marked by shifts in consumer behavior, the rise of digital expression, and increasing demand for sustainability and authenticity, LVMH’s decision signals a desire to stay at the forefront of innovation. Jonathan Anderson’s name is now etched alongside a lineage of legendary Dior creatives, and the fashion world is watching closely to see how he will shape the next chapter.
While some have speculated whether Anderson might eventually take on additional roles at Dior, including its women’s collections, no such announcement has been made. Maria Grazia Chiuri remains the house’s women’s artistic director and is set to showcase Dior’s cruise collection in Rome this May.
As the countdown begins for Anderson’s Dior debut, anticipation is at an all-time high. Will he reimagine menswear in the way he redefined Loewe? One thing is certain: come June, all eyes will be on Paris and on Jonathan Anderson, as he ushers in a bold new era for Dior Men.
