JACQUEMUS STEPS INTO SNEAKER CULTURE WITH THE STYLISH ‘LES TENNIS” DROP

In a quiet yet powerful stride, French luxury label Jacquemus has officially entered the sneaker arena with the release of Les Tennis, a refined footwear line that captures the brand’s signature balance between minimalism and Mediterranean charm. Debuting ahead of the Spring/Summer 2025 collection titled “Les Sculptures”, the sneakers mark a significant turning point for Jacquemus, not as a collaborator, but as a self-assured designer of independent sportswear silhouettes. Unlike the label’s past partnerships with Nike (most notably the Air Humara and J Force 1), Les Tennis stands alone, offering a purist vision of what a Jacquemus sneaker should be: understated, sensual, and immaculately constructed.

The design itself is rooted in soft luxury, with suede, mesh, and tulle options forming the sleek upper structure. An almond-shaped toe gives the silhouette a retro-court appeal, while the brand’s distinctive Rond Carré (round-square) notched outsole provides modern traction and a touch of quirk. Subtle branding is key here–“Jacquemus” is embossed quietly on the tongue and heel, staying true to the house’s aesthetic of whispered elegance rather than loud logos. The sneakers also feature removable leather-covered insoles for enhanced comfort and a plush interior experience, signaling that form and function were given equal weight in the design process.

Released in three initial colorways–off-white, pale yellow, and dark brown–the Les Tennis sneakers reflect the brand’s affinity for sun-bleached neutrals and organic palettes inspired by Simon Porte Jacquemus’ Southern French upbringing. With prices ranging from $490 for the suede model to $550 for the mesh and tulle variant, the sneakers align with the luxury bracket but remain accessible in the context of designer footwear. Their rapid sell-out upon launch, despite minimal promotional effort, highlights both the brand’s loyal following and the growing appetite for clean, lifestyle-driven sneakers that carry an elevated design language.

Jacquemus as a brand is built on a foundation of storytelling, sensuality, and artful restraint. Since its founding in 2009 by Simon Porte Jacquemus at just 19 years old, the label has become synonymous with romance and simplicity, often channeling childhood memories, Mediterranean summers, and surrealist forms into wearable sculpture. Whether it’s through sculptural tailoring, viral mini bags like the Le Chiquito, or runway shows staged in wheat fields and lavender farms, Jacquemus has consistently defined its identity through emotional resonance rather than trend-chasing. The Les Tennis drop is a seamless extension of this narrative: a product that doesn’t scream for attention but rather invites you in with quiet confidence.

With this launch, Jacquemus not only reinforces its ability to evolve beyond handbags and avant-garde silhouettes but also proves it can compete in the footwear market on its own terms. Les Tennis isn’t about performance or hype–it’s about crafting a sneaker that fits effortlessly into the Jacquemus world of sun-drenched ease, poetic design, and fashion as a feeling. As fans await a restock or potential new colorways, it’s clear that Jacquemus has taken its first step into sneaker culture not with a loud stomp, but with a soft, deliberate, and elegant footfall.