JACOB ELORDI STEPS INTO BOTTEGA VENETA’S DREAMSCAPE

Bottega Veneta has revealed its latest campaign, What Are Dreams, starring actor Jacob Elordi and shot by renowned photographer Duane Michals. The striking visual campaign is presented in monochrome, casting Elordi in a world that “feels like a memory you can’t quite place.”

The collaboration merges Bottega Veneta’s minimalist luxury with Michals’ surreal narrative sensibility. In these frames, Elordi becomes a vessel of introspection: seated, contemplative, draped in the house’s clean tailoring and understated elegance. The campaign evokes a sense of timelessness, of dreams folded over reality.

By working with Michals, a figure celebrated for his photo-essays that explore metaphysics and memory, Bottega Veneta signals an ambition beyond commerce. The brand frames What Are Dreams not just as a product campaign but as a meditation on recollection, identity, and the spaces between waking and sleeping. Elordi’s presence amplifies this ethos: young, recognisable, yet cast in a role of quiet reflection.

For luxury watchers, the campaign underscores two clear points. First, Bottega remains invested in storytelling that marries heritage craftsmanship with contemporary cultural relevance. Second, it continues to lean into mood and narrative over overt branding , allowing the viewer to project meaning rather than be told it. In an era of fast-fashion noise, this restrained poeticism stands out.

Ultimately, What Are Dreams asks more than it answers, and perhaps that’s the point. It invites us to lean into the ambiguous, to acknowledge that style is not merely what we wear but how we carry ourselves through the folds of memory.