Burberry has launched its latest campaign, titled “It’s Always Burberry Weather,” emphasizing its long-standing commitment to protecting people from unpredictable weather conditions.
With over 165 years of expertise in craftsmanship and innovation, Burberry’s outerwear is rooted in purpose, practicality, and a spirit of adventure. The brand’s history spans from safeguarding explorers in extreme climates to becoming an enduring icon of British fashion.
To celebrate this rich heritage, Burberry has introduced a diverse collection that highlights seven iconic outerwear styles: the trench coat, Harrington jacket, quilted coat, puffer jacket, parka, aviator jacket, and duffle coat.
The campaign showcases a series of cinematic portraits shot in London and the British countryside, featuring prominent figures from music, film, fashion, and sports. Notable participants include Barry Keoghan, model Cara Delevingne, footballers Cole Palmer and Eberechi Eze, musician Little Simz, and actress Olivia Colman.
Reflecting the brand’s focus on functionality, the trench coat has been reimagined with new B-shaped hardware and gun flaps for enhanced rain protection, while the Harrington jacket, symbolizing British subculture, is crafted from water-repellent gabardine and lined with the Burberry Check. Other standout pieces include the updated Aviator in lamb shearling and the Duffle, inspired by the British Royal Navy, featuring warm wool and cashmere with wooden toggles carved with a B shield.
Crystal Palace midfielder Eberechi Eze also discussed his involvement in the campaign, sharing how Burberry’s partnership supports his foundation, with more collaborative projects planned for the future.