BEHIND THE STITCH: ALANI
June 21, 2024
No Comments
ISB Originals founder Isoko Boy has reportedly suffered a major setback after his store was destroyed by fire, marking a difficult moment for one of Nigeria’s rising streetwear brands. Embed burnt store video
Known for its raw, culture-driven identity, ISB Originals has built a strong following through organic growth, limited drops, and pieces that reflect street culture.
The brand has gained traction within Nigeria’s fashion scene for its distinct aesthetic and community-led momentum. Embed before-fire video
Despite the loss, support is already building around Isoko Boy, with many in the fashion community rallying behind the brand during this period.
The ISB Originals store fire is a reminder of both the risks and resilience within independent fashion. For Isoko Boy, this moment represents a challenge—but also an opportunity to rebuild stronger.
As the Lagos fashion scene continues to grow, stories like this highlight the importance of supporting emerging designers shaping the culture from the ground up.
