BEHIND THE STITCH: ALANI
June 21, 2024
No Comments
On June 1, 2025, East London’s vibrant creative scene was set ablaze as WBFDubai, the Dubai-based Nigerian-owned streetwear brand, hosted the World Black Fantasy Summer Pop-Up event at 4 Gravel Lane. This immersive event was more than just a retail experience–it was a cultural celebration that fused fashion, music, art, and community into one unforgettable day. From the moment attendees stepped into the space, they were enveloped in an atmosphere charged with energy and creativity, a true reflection of WBFDubai’s commitment to showcasing the richness and dynamism of Black culture. The event offered a diverse range of activities, including live DJ sets that provided a pulsating soundtrack, elevating the mood and inspiring movement throughout the afternoon and evening.
Central to the event’s artistic expression was a series of live painting sessions, where artists transformed blank canvases into vibrant, evocative works right before the audience’s eyes. Among the creative luminaries present was Olaolu Slawn, the acclaimed British-Nigerian artist known for his signature blend of street art and abstract expressionism. Slawn’s participation added a magnetic cultural pull to the event. Fresh from his groundbreaking achievement of designing the 2024 FA Cup trophy and his sold-out solo exhibition at Saatchi Yates in London, his presence embodied the fusion of contemporary Black artistry and global recognition that WBFDubai champions. Attendees were given a rare opportunity to witness Slawn’s creative process live, further enhancing the pop-up’s immersive appeal.
Complementing the artistic energy was an interactive sneaker customization station, inviting guests to bring their own sneakers and white T-shirts for on-site modifications. This hands-on activity bridged fashion and personal expression, allowing individuals to walk away with one-of-a-kind pieces that symbolized their engagement with the event’s ethos. The pop-up also unveiled the highly anticipated Champions Collection MMXXV, a bold and culturally resonant line that exemplifies WBFDubai’s vision of excellence and pride. Featuring tropical-themed tees and vibrant streetwear designs, the collection reflected a celebration of heritage and forward-looking creativity, perfectly aligned with the event’s Afro-futuristic spirit.
The event was further elevated by a supportive collaboration with sponsors such as Peakmoods, who contributed to the seamless flow and vibrancy of the day. Throughout the event, the fusion of music, art, fashion, and culture created an atmosphere that felt both exclusive and inclusive–an authentic space where Black creativity was not just displayed but deeply felt and experienced. WBFDubai’s World Black Fantasy Summer Pop-Up thus stood as a testament to the power of cultural expression and community, pushing the boundaries of streetwear and lifestyle experiences while honoring the roots and future of Black artistry.
For those who missed this landmark gathering, WBFDubai’s Instagram remains a treasure trove of visual highlights, capturing the vibrant street style, dynamic artworks, and electric atmosphere that made the pop-up a resounding success. This event not only reaffirmed WBFDubai’s position as a cultural tastemaker but also underscored the growing influence of Black creative powerhouses shaping the future of fashion and art globally.
