BEHIND THE STITCH: ALANI
June 21, 2024
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Lagos witnessed a fashion spectacle like no other as Nigerian luxury brand I.N Official partnered with Aston Martin’s Formula 1 team and Glenfiddich for a collaboration show that redefined what cross-industry creativity can look like. The event, the first of its kind in Africa, merged the worlds of speed, precision, and sartorial excellence, proving that fashion can keep pace with the velocity of modern innovation.
Set against an atmosphere of sleek sophistication, the runway pulsed with the energy of the racetrack. Models emerged in ensembles that paid homage to Aston Martin’s racing heritage: streamlined silhouettes, performance-inspired cuts, and fabrics that shimmered in deep, racing greens and metallic tones. Each look seemed to capture the tension between movement and control, a perfect reflection of Formula 1’s relentless pursuit of perfection.
The show also featured Aston Martin racing helmets, repurposed as design symbols of power and precision. Sportswear pieces, from structured outerwear to sculptural vests, carried subtle cues of the sport, including aerodynamic lines and textural detailing that mimicked the motion of speed. The palette, dominated by the iconic Aston Martin green, was complemented by softer neutrals and black accents, creating an equilibrium between strength and sophistication.
Guests were invited to follow the dress code of “Whispers of Green,” a nod to the collaboration’s central motif. The crowd responded in style, muted emeralds, mossy silks, and olive-toned suits filled the room, turning the audience itself into an extension of the runway. Together, they embodied the brand’s signature balance of quiet luxury and bold identity.
The collaboration, backed by Glenfiddich, symbolized more than a meeting of logos; it was a celebration of craftsmanship, legacy, and precision. Just as Glenfiddich’s distilling process takes time, patience, and artistry, I.N Official’s designs reflect an attention to detail and commitment to mastery that parallels the discipline of Formula 1 engineering.
With this event, I.N Official has not only solidified its place as one of Nigeria’s leading fashion innovators but also positioned African fashion within the global conversation of luxury collaborations. The show reminded everyone in attendance that fashion, like racing, is about rhythm, risk, and the relentless drive to move forward, always faster, always finer.
