HIROFUMI KOJIMA TEASES A NEW BALANCE 1000 BANDANA SNEAKERS

Hirofumi Kojima, the creative director of atmos, has unveiled a forthcoming collaboration with New Balance: the atmos x New Balance 1000 “Bāṅdhnū.” This partnership celebrates atmos’ 25th anniversary and reintroduces the New Balance 1000 silhouette, which has seen limited collaborative releases in recent years. The “Bāṅdhnū” edition is poised to rejuvenate interest in this Y2K-era model.

The term “Bāṅdhnū,” derived from Hindi meaning “to tie,” is the etymological root of “bandana.” This nomenclature is reflected in the sneaker’s design, which features a monochrome bandana-inspired aesthetic. The upper is adorned with intricate paisley motifs, extending to the plush interior bootie, creating a cohesive and textured appearance. Black suede overlays provide a stark contrast, while white embroidery adds a touch of elegance to the overall design. 

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Kojima’s teaser, shared via his social media channels, offers a glimpse of the sneaker’s topside and backside views, highlighting the detailed craftsmanship and thematic elements. While specific release details remain under wraps, the atmos x New Balance 1000 “Bāṅdhnū” is anticipated to launch in the coming months. Given atmos’ history of Japan-exclusive releases, it’s plausible this collaboration will follow suit, making it a coveted item for international sneaker enthusiasts. 

This collaboration signifies atmos’ commitment to delivering unique and culturally resonant designs, further solidifying its influence in the global sneaker community. As atmos commemorates its 25th year, the “Bāṅdhnū” project exemplifies the brand’s dedication to innovation and storytelling through footwear. Sneaker aficionados are encouraged to stay tuned for official release information and prepare for what promises to be a standout addition to both atmos’ and New Balance’s collaborative portfolios.