HIGHSNOBIETY UNVEILS “NOT IN LONDON” COLLECTION WITH SLAWN & LOCAL CREATIVES

Highsnobiety has unveiled its latest “Not In London” collection, a celebration of London’s rich culture, featuring collaborations with prominent local figures and institutions. The collection, which launched on February 21, 2025, includes partnerships with renowned brands such as Barbour, Barbican, and designer Nicholas Daley. It also spotlights emerging talents from Central Saint Martins, reflecting the city’s dynamic creative scene. 

A standout in the collection is the collaboration with artist Slawn, co-owner of East London’s BeauBeaus café. Known for his vibrant and provocative art, Slawn brings his unique aesthetic to the collection, infusing pieces with bold graphics and contemporary designs. His involvement underscores the collection’s commitment to showcasing authentic London voices and artistry. 

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The “Not In London” collection offers a diverse range of apparel and accessories that pay homage to London’s iconic landmarks and cultural institutions. Highlights include upcycled creations with Barbour, graphic sweatshirts and tote bags featuring imagery of the Barbican’s brutalist architecture, and a pastry-themed jacket in collaboration with French pastry chef Cédric Grolet. Designer Nicholas Daley contributes pieces reflecting on the cultural impact of the Windrush generation, adding depth to the collection’s narrative. 

To commemorate the launch, Highsnobiety has organized exclusive events, including a pop-up shop at Selfridges and an installation at the British Fashion Council’s NEWGEN space during London Fashion Week. These events aim to immerse attendees in the essence of London culture, providing a platform for both established and emerging creatives to showcase their work. The “Not In London” collection is now available for purchase online and at select retail locations.