HIGH FASHION BY JOL INTRODUCES THE HF REFLECTIVE SHIRT

High Fashion by Jol drops HF Reflective, a sleek, street-to-lux capsule that plays on contrast, light, and texture. The collection centers on signature tees shown in rich red and black, with a reflective “HF” logo across the chest, plus an equally bold purple version that adds a pop of royal color to the mix.

Crafted with thoughtful detailing, the tops look premium but wearable: raglan sleeves, structured hems, and graphic cuts that feel both sharp and relaxed. They’re styled with relaxed trousers and a large day bag, suggesting that the line is meant for both utility and elevated everyday wear.

High Fashion by Jol also leans into material layering: alongside the tees, the campaign spotlights textured accessories, like a duffel with embossed design work and tonal stitching, that elevate the reflective motif into sculptural territory.

The overall aesthetic feels refined yet grounded in streetwear codes