GIORGIO ARMANI CRAFTS JUVENTUS’ OFF-PITCH WARDROBE

Juventus’ men’s first team is set to step into the spotlight in a whole new way, courtesy of Giorgio Armani. For the 2025/26 and 2026/27 seasons, the Italian fashion powerhouse will design the formal wardrobe for all of the club’s official off-pitch appearances, marking their first-ever foray into suiting one of football’s most storied clubs.

The collection is rooted in the Armani aesthetic: a palette of midnight blue, fluid yet structured tailoring, and elevated fabrics. Expect crêpe and water-repellent cashmere overshirts, soft wool trousers, and lightweight staples like polos, T-shirts, and rollnecks. For European matches, the looks lean into more relaxed sensibilities, fully deconstructed jackets, loose-fitting trousers, and viscose polos, while special occasions will call for classic midnight-blue suits paired with white shirts and jacquard-logo ties. The wardrobe also includes coordinated accessories and technical overcoats, marrying elegance with practicality.

This collaboration continues a long-standing relationship between Armani and elite sports. The fashion house previously dressed the Italian national team during the 1994 World Cup and various Olympic Games appearances, and now brings its sartorial excellence to Juventus, one of the most prestigious names in football.