FRUCHÉ TO SHOWCASE SS25 COLLECTION AT LAGOS FASHION WEEK

Fruché is set to unveil its Spring/Summer 2025 collection at Lagos Fashion Week, one of Africa’s premier fashion events that draws a global audience.

 Known for its innovative approach, Fruché’s SS25 collection is expected to highlight bold designs, culturally rich narratives, and signature elements inspired by Nigerian heritage.

In an interview with Essence, Frank Aghuno, owner of the brand, discussed the inspiration behind the collection.

 This collection is titled “shameless”, “You have to be shameless to make it in life”, Frank Aghuno said.

 The collection challenges the shame culture in African society and how it breeds bigotry and lack of expressiveness.

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Showcasing at Lagos Fashion Week offers a major platform for the brand to reach international buyers, media, and fashion enthusiasts eager to experience Africa’s fashion evolution firsthand.