FREE THE YOUTH DEBUT “FTY KIDS” COLLECTION

Free The Youth is looking straight ahead with FTY Kids, a debut children’s line that plants the brand’s streetwear DNA firmly in the hands of the next generation. Tagged with the phrases “The future looks just like us” and “…the next generation steps into culture,” the collection turns pint-sized style into a cultural statement, one that’s as intentional as anything in the brand’s mainline drops.

The pieces lean into simplicity with impact: cream-toned sweatsuits stamped with a bold green “FTY” logo across the chest and thigh, graphic tees featuring spaceships and the brand’s signature emblem, and relaxed sports shorts built for movement. It’s clothing designed for play but styled with the same graphic punch and cultural edge that’s earned Free The Youth its loyal following.

Shot through a lens of joy and authenticity, the campaign captures its young models mid-motion, spinning hula hoops, tossing balloons, stacking toys, or standing still with that cool, unbothered gaze streetwear campaigns are known for. The result is a visual narrative where children aren’t just wearing the clothes; they’re living in them, embodying the energy and imagination that will carry youth culture into the future.

More than a kidswear debut, FYT Kids is a statement of continuity. It’s Free The Youth passing the torch early, showing that style, like culture, is something you can grow into, and that the next wave already has it in their hands.