BEHIND THE STITCH: ALANI
June 21, 2024
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Ferrari‘s Fall/Winter 2025 (FW25) fashion show, held during Milan Fashion Week, was a testament to the brand’s seamless fusion of automotive excellence and high fashion. Under the creative direction of Rocco Iannone, the collection drew inspiration from the ‘Officina’—the workshop—symbolizing a space where tradition meets innovation, and craftsmanship intertwines with design.
The venue itself was transformed to reflect this theme, immersing attendees in an environment reminiscent of Ferrari’s own design labs. The ambiance set the stage for a collection that celebrated the artistry of garment creation, mirroring the meticulous processes found in automotive manufacturing.
The collection showcased a harmonious blend of industrial aesthetics and organic elements. Leathers underwent treatments such as oiling, sponging, and hand-dyeing, resulting in textures that echoed the finishes of Ferrari’s luxury vehicles. Denim pieces featured unexpected color variations, creating trompe l’œil effects, while cashmere fabrics were disabled for enhanced softness. Knitwear ranged from snug, shiny designs to those adorned with braids and ribbing inspired by ornamental stuccoes.
A notable segment of the show introduced full-shouldered, cinched waist suits in dark gray wool-cashmere, lined with red silk. This departure into business wear suggested a move towards quieter luxury, catering to individuals who appreciate both sophistication and speed.
The color palette transitioned seamlessly from warm oranges, greens, and blues to Ferrari’s signature red, reflecting the brand’s dynamic energy. This progression highlighted the collection’s versatility, appealing to a diverse audience while maintaining a cohesive aesthetic.
Accessories played a pivotal role in reinforcing the automotive theme. Shearling racing gloves, titanium eyewear, and chunky metal jewelry reminiscent of fan belts added a touch of motorsport flair. The GT Bag, crafted in shearling and Nappa leather, alongside the Maranello Clutch adorned with gradient crystals, drew inspiration from 1960s travel trunks, blending vintage charm with modern design.
The footwear collection ranged from stylized driving shoes to high-shine pumps and chisel-toe boots, embodying Ferrari’s commitment to marrying style with performance. These designs offered a nod to the brand’s racing heritage while adding a touch of luxury to every ensemble.
The FW25 collection was not just about clothing; it was an exploration of Ferrari’s aesthetic principles. Design elements such as the distinctive shape of the Ferrari front grille were reimagined in coats and sunglasses, while headlights inspired elbow pads and cuts. The livery line, iconic in Ferrari’s car designs, was carved into the fabric of outerwear, creating a dialogue between the interior and exterior of the garments.
The show attracted a host of celebrities and fashion enthusiasts. Notable attendees included Normani, who graced the event with her presence, adding to the show’s allure, reflecting the brand’s influence and appeal in the fashion industry.
In essence, Ferrari’s FW25 fashion show was a celebration of craftsmanship, innovation, and the brand’s rich heritage. By drawing parallels between the meticulous processes of car manufacturing and garment creation, the collection offered a unique perspective on luxury fashion, solidifying Ferrari’s position as a formidable force in the industry.
