BEHIND THE STITCH: ALANI
June 21, 2024
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Tems, the Nigerian sensation whose artistic versatility and soulful resonance have redefined R&B, Alté, and Afrobeats, has unveiled the music video for Turn Me Up, a standout track from her debut album, Born In The Wild, released in June this year. Following its debut, the album garnered widespread acclaim, with many critics hailing it as a masterpiece that seamlessly blurs genre lines and showcases the rich musical diversity of Nigeria and Africa as a whole.
It also achieved significant commercial success both locally and internationally, climbing music charts in the UK, USA, Netherlands, Switzerland, and beyond.
Bolstered by tracks that embody introspection, vulnerability, and strength, Born In The Wild has solidified Tems as a powerhouse on the global music scene, earning her a nomination at the 67th Annual Grammy Awards for Best Global Music Album.
The music video for Turn Me Up is best described as a visual masterpiece, with every frame crafted to amplify the song’s emotional core. Tems’ wardrobe choices strike a perfect balance between sultry and classy, effortlessly highlighting her elegance.
Her stunning beauty is center stage without overshadowing her compelling vocal delivery and profound lyrical depth.
The choreography, though minimal, is deliberate and fluid, mirroring the sense of inner release that the song’s lyrics convey. Tems’ fierce glare, a signature look that has become synonymous with her persona, imbues the video with a gritty, dangerous vibe and this intensity is further elevated by the cold, hard stares of the nearly all-male cast of models, many seen sharpening machetes, while others exude menace in balaclava masks.
The video’s director, Loris Russier, certainly delivers distinguished creativity on this masterpiece, presenting a strikingly clear theme: elegance meets danger.
With this video, Tems once again proves that her artistry transcends music, offering a holistic experience where sound, emotion, and visuals coalesce effortlessly.
The release not only reaffirms her stature as a global icon but also leaves fans eagerly anticipating her next creative evolution.
