BEHIND THE STITCH: ALANI
June 21, 2024
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In a vibrant celebration of its 30th anniversary, Dsquared2 electrified Milan Fashion Week with a dynamic runway show that seamlessly blended fashion, music, and theatrical flair. The event, held on February 25, 2025, transformed the runway into a bustling New York City nightclub scene, complete with luxury vehicles and a star-studded lineup, epitomizing the brand’s distinctive fusion of Canadian roots and Italian craftsmanship.
The show commenced with a dramatic entrance by rapper Doechii, who emerged from an armored vehicle adorned with dollar bills, setting an audacious tone for the evening. Clad in a belted corset, fur-trimmed bomber jacket, and a cigarette holster, her ensemble paid homage to Dsquared2’s signature edgy aesthetic. Doechii’s commanding presence captivated the audience, marking a significant milestone in her burgeoning relationship with the fashion industry.
The runway featured an impressive array of talent, including supermodels Isabeli Fontana and Irina Shayk, as well as rapper NLE Choppa. NLE Choppa’s appearance underscored the show’s harmonious blend of high fashion and contemporary music culture, reflecting Dsquared2’s commitment to inclusivity and innovation. The models showcased a collection that artfully combined street-savvy elements with luxurious fabrics, highlighting the brand’s evolution over three decades.
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A standout moment was the grand finale featuring the iconic Naomi Campbell, who graced the runway in a striking leather biker bodysuit. Her appearance served as a testament to Dsquared2’s enduring influence and its ability to attract top-tier talent from the fashion world. The collection itself drew inspiration from the designers’ Canadian heritage, presenting men’s and women’s looks that seamlessly blended rugged elements with urban sophistication.
The event also spotlighted notable collaborations with brands such as Magliano, Vaquera, Better, Ducati, and Kiss, introducing unique pieces like graphic T-shirts and glittery underwear that added a playful dimension to the collection. These partnerships exemplify Dsquared2’s innovative approach to fashion, continually pushing boundaries while honoring its distinctive style.
Adding a theatrical twist, actress Brigitte Nielsen took to the stage dressed as a provocative police officer, humorously “arresting” the Caten twins, Dean and Dan, in a lighthearted performance that delighted attendees. This playful interlude encapsulated the brand’s flair for blending fashion with entertainment, creating memorable experiences that resonate with audiences.
Following the runway presentation, the celebration continued with an afterparty featuring live performances by Doechii and JT. The duo delivered an energetic rendition of the “Alter Ego” remix, infusing the event with a vibrant atmosphere that had guests dancing and reveling into the night. This seamless integration of music and fashion highlighted Dsquared2’s commitment to creating immersive, multisensory experiences.
Dsquared2’s 30th-anniversary show not only celebrated the brand’s rich history but also underscored its forward-looking vision. By blending high fashion with elements of contemporary culture and entertainment, the Caten twins reaffirmed their position at the forefront of the fashion industry, continually redefining the boundaries of style and performance.
