BEHIND THE STITCH: ALANI
June 21, 2024
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The influencer economy has become a powerful force in today’s digital landscape, with a valuation of approximately $250 billion and projections from Goldman Sachs indicating it may soar to nearly $500 billion by 2027.
This expansion highlights the increasing influence of social media creators, whose roles have evolved from content creators to significant business influencers and entrepreneurs.
Forbes’ 2024 Top Creators list shines a spotlight on 50 creators, together raking in nearly $720 million over the past year.
These creators boast an impressive collective following of over 2.7 billion across platforms like YouTube, TikTok, and Instagram—an increase of 100 million from last year.
Several key creators lead the way in this evolving creator economy. Comedian and actor Druski ranks at #11, with 18.4 million followers and $12 million in earnings. Known for his satirical portrayals of a music mogul, Druski’s influence has attracted major partnerships with Google, Meta, Microsoft, and Snapchat, and he’s taken his act on the road with his popular live show Coulda Woulda Shoulda.
Kai Cenat, listed at #24, has solidified his position as a top Twitch streamer, drawing a record-breaking 712,600 viewers for a recent live stream with comedian Kevin Hart and Druski. His popularity has led to collaborations with major brands like McDonald’s, T-Mobile, and Nike.
Cenat has also signed a multimillion-dollar deal with streaming platform Rumble for a show co-produced with fellow creator iShowSpeed.
At #34, LSU basketball star Flau’jae Johnson is making waves both on the court and in the music industry. With endorsements from brands like Bose, Powerade, and Puma, Johnson also recently signed a record deal with Jay Z’s Roc Nation, expanding her presence in sports, music, and business.
This year’s Forbes Top Creators exemplify how influencers are leveraging their online platforms to build multifaceted careers, blending entertainment, branding, and business in unprecedented ways.
