BEHIND THE STITCH: ALANI
June 21, 2024
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Drake’s highly anticipated October’s Very Own (OVO) 2024 Collection is set to drop on October 11, 2024. The OVO brand, which seamlessly merges music, fashion, and streetwear, has become a cultural staple, especially with its unique collaborations and limited-edition releases.
The 2024 collection will likely include a blend of premium outerwear, signature hoodies, sports caps, and accessories, similar to the brand’s previous releases. Items such as insulated jackets, sweatpants, and hoodies are expected to be part of the collection, focusing on functionality and style, making it perfect for fall and winter wear.
In addition to this core collection, OVO is also known for special collaborations, such as the one with ESPN during the 2024 NBA Finals, where a limited number of varsity jackets were produced. This signals the brand’s ongoing strategy of tapping into sports and fashion.
If you’re looking to grab items from this drop, be prepared for limited stock and quick sellouts, especially given OVO’s history of fast-moving releases. Keep an eye on the official OVO website for more details.
Drake and his streetwear brand OVO are set to release their highly anticipated OG collection on October 11th. This new line is expected to feature classic OVO designs and materials.
