DR MARTENS x AWAKE NY LAUNCH THEIR FIRST COLLABORATION

Dr. Martens and Awake NY have joined forces for their first-ever collaboration, reimagining two iconic footwear styles: the 1461 3-Eye Shoe and the Adrian Loafer. Known for its robust heritage, Dr. Martens has provided a timeless canvas for Awake NY’s streetwear-infused aesthetic, resulting in designs that blend tradition with modern edge. 

This collaboration pays homage to both brands’ shared commitment to individuality and self-expression.

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The 1461 3-Eye Shoe features smooth black leather, accented with bold purple welt stitching and Awake NY’s branding along the side, offering a subtle yet striking twist on the classic silhouette. 

Meanwhile, the Adrian Loafer is crafted in polished burgundy leather, enhanced with tassel detailing and understated Awake NY logos. Both designs retain Dr. Martens’ signature durability, Goodyear-welted soles, and an instantly recognizable aesthetic while reflecting Awake NY’s New York City-inspired creativity.

Set to release on November 30, 2024, the collaboration will be available through Dr. Martens’ official website, Awake NY’s site, and select global retailers. Prices start at approximately $150, making these pieces accessible for fans of timeless footwear and contemporary design.

 This partnership highlights the seamless fusion of two distinct styles, offering fresh options for those who value bold fashion statements rooted in heritage.