Legends Dr. Dre and Snoop Dogg are taking the spirits industry by storm with their latest collaboration – Still G.I.N., an ultra-premium gin inspired by Dre’s hit song, Still D.R.E.
“This isn’t just a liquor we’re endorsing,” Dr. Dre explains. “We’re talking ground-up involvement – the gin, the flavor, the packaging. Everything had to be perfect.”
Snoop Dogg echoes the sentiment: “We’ve been part of this gin’s evolution, from flavor creation to the percentage of alcohol. Dre’s a perfectionist; he wants greatness, not just goodness. Together, we’re unstoppable.”
Still, G.I.N. is a citrus-led gin with subtle floral and spice notes, crafted using vapor distillation in a copper pot still. The flavour profile features notes of tangerine, jasmine, and coriander, with an aromatic finish. The stunning honeycomb-inspired bottle design comes courtesy of Ini Archibong.
With a suggested retail price of $34.99 (N57,000), this clean and light modern gin is perfect for mixing. Patrick Halbert, Andrew Gill, and Rocco Milano – the masterminds behind On The Rocks – join Dre and Snoop at the helm of this spirits company.
Gill, Chief Strategy Officer, reveals: “Dre and Snoop were involved in every step. We focused on balancing all-natural botanicals to create a complex yet approachable gin.”