BEHIND THE STITCH: ALANI
June 21, 2024
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Creativity knows no bounds at the house of Dior with Kim Jones. After Lewis Hamilton was announced as the newest Dior brand ambassador and guest designer for the next lifestyle capsule earlier this summer, the French luxury house has now launched the campaign for the collection.
Photographed by Rafael Pavarott, the Lifestyle Capsule campaign dedicates this collection to seasonal winter sports like skiing and snowboarding. An ode to creativity and exciting pastimes during the cooler weather, Hamilton reflects on his passions, like racing, where he constantly tries to push the boundaries to surpass himself. Combining Dior’s heritage moments with Hamilton’s undeniably suave fashion sense, the collection refines house codes for the winter season.
Lewis Hamilton and Kim Jones prioritized sustainability in their designs. Some materials were made in Burkina Faso, according to Kim Jones. The collection will be released both in-store and online on October 17.
