DIESEL X LEE JONES DROP COLLECTION TO TACKLE OVERPRODUCTION

Diesel and Lee Jeans have teamed up for a groundbreaking collaboration called DIESEL❤VES, which aims to address overproduction in the fashion industry. Designed by Diesel’s creative director Glenn Martens, the initiative transforms unsold stock from both brands into a limited-edition capsule collection. 

This collection features uniquely constructed denim pieces, with one half showcasing Diesel fabric and the other half Lee fabric. Each piece incorporates deliberate design contrasts, such as frayed seams, and is tagged with a special DIESEL❤VES badge alongside the original brand labels.

https://www.instagram.com/reel/DDH7KtiC-rL/?igsh=MXFjdnZnZTQ3OTQxaA== 

The collection includes 3,000 items and utilizes both brands’ leftover materials, combining their creative and manufacturing expertise.

 All profits from the sales will be donated to the UNHCR via Diesel’s philanthropic arm, the OTB Foundation. 

While a preview is available exclusively in Europe and Japan, a global release is set for March 2024 on both brands’ websites.

This collaboration exemplifies a sustainable approach to fashion and invites other brands to follow suit by addressing industry waste through innovative partnerships.