Davido x Puma (2.0) launched a New Collection in Lagos.

The launch of the Puma x Davido 2.0 collection in Lagos was a highly anticipated event, held at The Palms Mall, Oniru, V.I., on the 4th of October, 2024.

 The event was organized by the TSC agency and attracted over 300 guests, including celebrities and fashion enthusiasts. The atmosphere was designed to reflect the stylish nature of the collection, with engaging activities like a basketball hoop area and a pop-up store where guests could purchase items from the collaboration. The collection blends streetwear aesthetics with Nigerian culture, offering pieces like sneakers, tees, and track jackets.

A host of celebrities, influencers, and media personalities, including Gilmore, Enioluwa, Dorothy, Kaffy, and Broda Shaggi.

You can watch some of the highlights here: 

https://www.instagram.com/p/DAvBZdQC3FG/?igsh=MXY0NjRiM2x1c3hjNQ== 

Though the event was a success, the prices of the collection raised concerns. Premium items, such as the Archive Track Jacket and CA Pro sneakers, were priced well above ₦240,000, making them a luxury for many, especially given Nigeria’s economic struggles.

You can order here: https://themix.ng/collections/pumaxdavido?srsltid=AfmBOoqsao7JQrdtR_BS_WRbrWAjGuVml3eDde4eSWNN8Q0PH0L8CZQb