BEHIND THE STITCH: ALANI
June 21, 2024
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Davido’s “10 Kilo” video is a celebration of body confidence as well as a high-fashion moment rooted in Nigerian design and thoughtful styling. Directed by Pink, the video is a joyous collage of curves, choreography, and cultural flair, set against the striking visual tribute to the late Sound Sultan.
In one standout scene, Davido rocks a leather varsity jacket from ZTTW, a Nigerian brand known for luxurious leather pieces and tailored streetwear. The jacket’s iconic silhouette, pairing rich textures and clean lines, is a nod to hyper-local craftsmanship shining on a global stage.
Behind the lens and the wardrobe, stylist Holly Androo brings vision and cohesion to the looks. His work here seamlessly bridges music culture, Nigerian fashion, and runway-level polish, ensuring Davido’s style resonates both sonically and visually.
His styling elevates “10 Kilo” by pairing statement fashion with powerful messaging: center-plus sizing isn’t just accepted, it’s celebrated. Davido’s look, rooted in local brands like ZTTW, reinforces that message with authenticity and pride.
