Corteiz founder Clint 419 publicly fired shots at Palace over their upcoming R9-inspired tracksuit. Corteiz is known for putting the brand’s spin on iconic shirts – paying homage to key memories from our youth and beyond.
The streetwear community was quick to react to Clint419’s comments.
“You can’t play that card when it’s literally not your design in the first place”. Corteiz is not the first brand to borrow from iconic moments in sport – with everyone from Stussy to Gucci having this in their playbook.
Clint further took this jab to the next level by releasing a triferg tee and changing its logo to the iconic palace logo.
Both tracksuits were released today and have sold out. Could this have been a marketing strategy or real rivalry?
Corteiz has capitalized on its exclusivity and viral marketing, distinguishing itself from major brands like Palace and Supreme. While Palace maintains a strong presence in the skate culture scene, Corteiz’s guerrilla tactics, such as hidden website passwords and cult-like customer engagement, have set it apart in a competitive market, challenging the traditional dominance of brands like Palace.