BVLGARI NAMES CHIMAMANDA NGOZI ADICHIE AS 2026 CAMPAIGN FRIEND

Italian luxury house Bulgari has unveiled Nigerian writer and cultural icon Chimamanda Ngozi Adichie as a Friend of the House for its 2026 Bulgari Icons Minaudières campaign.

For the campaign, themed “Carrying Culture,” Adichie designed a miniature book to be placed inside the bag, reflecting the idea of culture and storytelling as part of daily life. The collection itself transforms the classic Bulgari Bulgari into a cylindrical minaudière featuring hand-intarsia Mother of Pearl craftsmanship.

Other collaborators for the 2026 Icons Minaudière campaign include Linda Evangelista, Isabella Rossellini, Kim Ji-won, and Sumayya Vally, highlighting a circle of creatives merging heritage, modernity, and art.

The campaign celebrates how design, storytelling, and emotion intersect, turning the minaudière into a symbol of culture carried everywhere.