BEHIND THE STITCH: ALANI
June 21, 2024
No Comments
To buy watches Lagos today is to navigate a sophisticated mix of local and international brands. Physical showrooms, bespoke ateliers, and strong online presence make the city a hub for luxury timepieces, catering to clients ranging from urban tastemakers to global celebrities.
What defines the space now is accessibility. Whether through walk-in showrooms or curated online pages, these retailers reflect the growing demand for timepieces as both status symbols and everyday essentials.
Founded by Aniogor Godswill Obiajulu, ICEBYCW specializes in high-end bespoke pieces, including 18-karat gold and VVS1 diamond watches and jewellery. Based in Lagos, the brand is known for its “quiet luxury” approach, serving celebrities like Davido and IShowSpeed. For anyone looking to buy watches Lagos, ICEBYCW represents craftsmanship, durability, and international-quality standards.
Bay Ice is a Nigerian-Canadian lifestyle and luxury brand founded by Azeez Olatunji (Olly Bizzle) in Toronto in 2018. The brand expanded to Nigeria with a flagship store in Lekki and recently in Abuja. Known for high-end wristwatches and accessories, Bay Ice blends lifestyle, culture, and street sophistication, making it a natural destination to buy watches Lagos or online.
Whitestone Jewellers, established in 2017 in London by entrepreneur Awotunde, offers rare and sought-after watches alongside fine jewellery. Its Lagos showroom on Adetokunbo Ademola Street provides a luxury boutique experience, while the brand maintains a strong online presence to reach collectors looking to buy watches Lagos and beyond.
VC Jewelz, known as VC Got You, is a London-based jeweller celebrated for creating massive custom diamond pieces for Afrobeats stars. Specializing in high-carat watches and bespoke creations, the brand allows clients worldwide to buy watches Lagos through its digital channels, bridging the gap between Africa and global luxury markets.
Founded by Kolade Adebajo Taiwo, Accolade is nicknamed “The Street Jeweler” and operates in both Lagos and Dubai. The brand specializes in premium gold watches and diamond-encrusted pieces, offering a bespoke, social media-driven mobile showroom experience. Accolade blends urban culture with luxury, a prime spot to buy watches Lagos for those seeking statement timepieces.
New York-based Benny Da Jeweler (Beny Nisanov) has become a prominent name in Nigeria’s luxury watch and jewellery space through collaborations with top Afrobeats stars, particularly Davido. Known for precision, high-quality materials, and a global clientele, the brand leverages its NYC heritage to provide Lagos buyers access to international luxury standards.
Atlanta-based Icebox Diamonds & Watches, founded in 1976, has become a global hub for high-end bespoke watches and jewellery. Visit Icebox official site to explore their collections. Icebox’s “Celebrity Visits” and viral social media presence make it a must-watch brand for collectors seeking bold, iced-out pieces and internationally recognized designs. Their online store ensures access beyond the U.S., reaching clients across Lagos and Africa.
Local Kettle Brothers (LKB) operates from London’s Hatton Garden district, offering custom-designed luxury watches and high-value jewellery. With offices in Dubai and a network serving Lagos, LKB has built a reputation for sourcing rare, investment-grade watches and delivering personalized service to high-profile clients worldwide.
VGKK Jewellers, founded in 2018 by Villani Grillani and Karat K in London, is known for elite craftsmanship and the high-end “grillz” sector. Beyond jewellery, VGKK produces diamond-studded watches and luxury accessories, blending precision with cultural relevance. Their global online presence connects collectors from Lagos to the UK and beyond.
Aniff Jewels, founded by Toki Anifowose, specializes in massive, high-carat diamond watches and custom jewellery for entertainers like Asake. Known for 3D designs and bespoke pieces such as the “Mr Money” pendant, Aniff Jewels combines Lagos roots with international reach through a strong online presence.
To buy watches Lagos today is to explore a layered ecosystem. Physical showrooms remain essential for luxury and experiential purchases, but strong online platforms now allow global access, offering both bespoke pieces and limited-edition timepieces. From ICEBYCW’s quiet luxury to VC Got You’s bold creations, Lagos sits at the intersection of culture, status, and global luxury retail.
Discover Lagos’ luxury watch scene and more at simonsaysdrip.com.
