BEHIND THE STITCH: ALANI
June 21, 2024
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Nigerian Afro-fusion sensation Burna Boy has released the official music video for his latest single, “Bundle By Bundle,” further solidifying his status as a global music icon. The video, which premiered on Friday, December 21st, 2024, portrays the song’s theme and chorus perfectly. It truly is bundle by bundle.
“Bundle By Bundle” is a high-energy track with lyrics that celebrate financial success and abundance.
The music video clearly reflects that, boldly showcasing wealth in the most blatant manner.
There’s just sooo much money.
In the opening scene, a family can be seen praying for God’s Bundle blessings and in no time at all, there’s a delivery at the door. It’s Burna, pulling up in a delivery car (a Ferrari) to deliver Pizza. Except, inside the pizza pack it’s neatly arranged, pizza-shape stacked money.
In the next scene, some ladies can be seen trying to count the cash–a herculean task I would say, considering how much cash they have to count. There’s so much of it that it’s everywhere and they can be seen literally trying to gather the money off the floor with brooms and dustpans…gaddamn. That’s a lot of money. And that’s not even all of it.
In another scene we see a construction company; Bundle Construction (BC), hard at work trying to build something with the aid of high power machinery. Guess the building material? Yup, you guessed right. It’s money…truckloads of it.
Bundle by bundle indeed.
The video also features vibrant visuals set against the backdrop of popping clubs where Burna can be seen flexing and spraying money with reckless abandon. The video perfectly captures the essence of Nigerian nightlife, perfect showcasing how the big boys flex in the club when it’s time to be outside. Burna Boy is steezed up and looking dapper as usual in an array of fits.
It’s not just the fit though–the ice on him is dazzling. From diamond necklace to wristwatch to rings and even grills. The display is enough to make your eyes water.
The video’s colorful aesthetics, dynamic choreography and excellent videography by skilled director, DK, complement the song’s upbeat tempo, creating an immersive experience for viewers.
Since its release, the video has garnered significant attention across social media platforms, contributing to the growing buzz. Fans and critics alike have praised the video’s production quality and Burna Boy’s captivating performance, with many sharing clips and reactions on
TikTok and on X (formerly Twitter).
The video is truly not just a video–it’s a lavish and stunning display of wealth and creativity that jointly communicates one thing–Abundance is truly, truly beautiful.
