BURNA BOY JOINS ON AS “CLUBHOUSE PRESIDENT” IN MULTI-YEAR COLLABORATION

Global Afrobeats superstar Burna Boy has signed a multi-year partnership with Swiss sportswear brand On, marking a dynamic new intersection between music, sport, and lifestyle. In his newly minted role as Clubhouse President, Burna is set to lead On’s tennis-focused innovation, product development, and cultural storytelling.

The collaboration launches with a high-energy campaign directed by Rollo Jackson, featuring Burna Boy in On’s Roger Clubhouse Pro, a versatile tennis silhouette co-designed with Roger Federer. The accompanying film and visuals reinterpret courtwear as street-ready style, blurring lines between performance and expression.

Beyond footwear, the campaign spotlights a curated lifestyle range, jackets, polos, and Roger line classics, handpicked by Burna himself. This curated edit underscores the collaboration’s ethos: sports are culture, and culture is a lifestyle. As Burna puts it:

“For me, everything I do comes from the same place — music, sport, community, and culture. It’s all connected… Our partnership is about shaking things up and creating new energy in the world of sports.”

Following in the footsteps of ambassador-heavy moves like Zendaya’s “Be Every You” campaign, On doubles down, this time through the energy of Afrobeats. With Burna Boy at the helm, the brand takes a culturally forward leap, turning tennis into a stage for community, creativity, and personal expression.