BEHIND THE STITCH: ALANI
June 21, 2024
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In a heartwarming tribute to British culture and romance, Burberry has unveiled its Spring/Summer 2025 campaign titled “It’s Always Burberry Weather: London in Love.” This campaign artfully blends the unpredictable charm of British weather with the timeless allure of romantic comedies, creating a narrative that resonates deeply with audiences. The campaign features a star-studded cast, including Kate Winslet, Naomi Campbell, Jodie Turner-Smith, Nicholas Hoult, and Aimee Lou Wood, each embodying different facets of love and life in London.
Photographed by Drew Vickers, the campaign showcases these celebrities in various evocative scenarios across London. Kate Winslet, reminiscent of her iconic roles in romantic films, is seen in a classic khaki trench coat layered over a white button-down and pleated maxi skirt, capturing the essence of British elegance. Naomi Campbell adds a touch of modernity, posing alongside a Burberry knight in shining armor, donning a satin baby blue trench paired with a transparent black skirt, blending tradition with contemporary style.
© Burberry
The campaign is not limited to still imagery; it also includes a series of seven short films that delve deeper into the narratives of love and weather. Narrated by Kate Winslet, these films follow the cast through iconic London landmarks on Valentine’s Day, portraying moments where sudden rain showers become symbolic of unexpected romantic encounters. This creative direction emphasizes the beauty found in life’s unpredictability, with the Burberry trench coat serving as a unifying symbol of protection and style amidst the elements.
https://www.instagram.com/reel/DF9_TDgAgaL/?igsh=MXIyOTlqYTc5aG0wbQ==
© Burberry
Creative Director Daniel Lee‘s vision for this collection focuses on reimagining Burberry’s heritage pieces with a modern twist. The iconic trench coat is reconstructed into jackets, dresses, and tops made from washed silk poplin and linen, offering a fresh take on classic designs. The collection features expressive silhouettes infused with both familiarity and an inherently British creativity, reflecting the brand’s commitment to innovation while honoring its storied past.
© Burberry
The campaign’s release is strategically timed to coincide with Valentine’s Day, enhancing its romantic themes and appealing to the sentiments of the season. By drawing inspiration from beloved British romantic comedies and the nation’s characteristic weather, Burberry aims to evoke a sense of nostalgia and national pride. This approach not only reinforces Burberry’s identity as a quintessentially British brand but also seeks to strengthen its connection with both domestic and international audiences.
Through “It’s Always Burberry Weather: London in Love,” Burberry successfully captures the essence of British romance and resilience. The campaign’s blend of star power, cultural references, and innovative design serves to reinforce the brand’s position as a leader in luxury fashion. By celebrating the unpredictable beauty of both love and weather, Burberry invites audiences to embrace life’s uncertainties with style and grace, encapsulated perfectly in their reimagined trench coats.
