BOLA PSD LAUNCHES NEW COLLECTION

Lagos-based streetwear label BOLA PSD is riding a wave of momentum, freshly empowered after Nigerian star Rema wore the brand’s white polo shirt in his viral “Fun” music video. The designer-founder has now dropped a new collection that remains faithful to the brand’s core aesthetic: bold, unconventional, and unmistakably Lagos.

Founded in 2023 by Adebola Olaniyan, BOLA PSD initially leaned rock-inspired but quickly refined its identity to reflect the everyday wearer. The latest drop builds on this evolution with two standout looks captured in campaign imagery. One features a unisex set: a colour-blocked shirt in burnt orange and golden-yellow, paired with matching shorts and an oversized tote. The second look leans into an industrial palette of grey and navy, with elongated panelled trousers, a structured tunic and a large bucket hat, all presenting a unified vision of urban utility and bold form.

The images hint at BOLA PSD’s signature touch: unexpected proportions, archival crest motifs, and the blending of sportswear references with elevated tailoring. These elements amplify the brand’s style-forward trajectory and its ambition to be part of the cultural conversation rather than just ride it. With a recent feature in The Native highlighting BOLA PSD as “carving out something heavier, louder and unapologetically distinct,” the brand is clearly positioning itself for a breakout moment.

What’s noteworthy is how the Rema exposure is being leveraged. Rather than a one-off moment, this new collection feels like the next step in a larger plan: capturing streetwear relevance, tying to cultural icons, and steadily expanding brand reach beyond Nigeria’s market. For followers of African fashion, BOLA PSD is a brand to watch, not just because of its celebrity endorsement, but because the clothes look like they’re built with intention, identity and forward momentum in mind.