BEHIND THE STITCH: ALANI
June 21, 2024
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Justin Bieber’s lifestyle brand has officially arrived in New York.
The SKYLRK NYC pop up opened its doors at 60 10th Avenue, drawing hundreds of fans despite soaring summer temperatures.
Some visitors reportedly queued for hours before opening, eager to experience the brand’s first retail activation in Manhattan.
Following successful pop-ups in Tokyo and Indio, California, the five-day event marks another major step in SKYLRK’s expansion, combining fashion, technology, and immersive design in one carefully curated space.
Here is everything you need to know about the experience.
A Minimalist Space Dressed in SKYLRK Green
Immersive Installations Throughout the Store
Justin and Hailey Bieber Surprise Fans
NYC-Exclusive Apparel
Footwear and Eyewear Take Centre Stage
SKYLRK AUDIO Makes Its Debut
Event Details and How to Visit
SKYLRK NYC Pop-Up Overview
Final Thoughts
From the moment visitors walk inside, the SKYLRK NYC pop up feels more like a contemporary gallery than a traditional clothing store.
The interior is wrapped in the brand’s signature pale green colour palette, creating a calm, immersive atmosphere that reflects SKYLRK’s clean design language. Every display, fixture, and installation contributes to a unified retail experience built around simplicity and modern aesthetics.
The retail space goes beyond product displays.
A large geodesic-inspired installation anchors the centre of the store, while oversized LED screens continuously play SKYLRK campaign visuals throughout the day. Modular walls, branded displays, and interactive photo moments encourage visitors to explore every corner of the space.
Guests can also discover a hidden Blank Street Coffee station tucked inside the venue, adding another layer to the experience.
Excitement reached another level when Justin Bieber and Hailey Bieber stopped by the pop-up during opening weekend.
The pair greeted fans, explored the space, and celebrated SKYLRK’s New York debut, generating even more buzz across social media as visitors shared photos and videos from the event.
Alongside SKYLRK’s latest essentials—including hoodies, graphic T-shirts, oversized sweatpants, waffle shorts, socks, skullcaps, and boxer shorts—the pop-up also offers merchandise available only at the New York location.
Exclusive hoodies and T-shirts feature “SKYLRK 60 Tenth Avenue” branding, making them collectible pieces for fans attending the event.
Accessories play a major role throughout the store.
Visitors can explore the brand’s growing eyewear collection, including the popular Speed Demon frames and several unreleased silhouettes. The footwear section showcases SKYLRK’s signature sneakers alongside the Sunken Mule and Beach Slide in multiple colourways.
Together, they highlight the brand’s ambition to grow beyond apparel into a complete lifestyle label.
One of the biggest surprises at the SKYLRK NYC pop up is the introduction of SKYLRK AUDIO.
Leading the launch is the DOMO portable speaker, a compact magnetic speaker designed with the same minimalist aesthetic found throughout the brand’s clothing and accessories. The tech section also includes JUICE portable chargers and branded phone accessories, signalling SKYLRK’s continued expansion into lifestyle technology.
The pop-up runs from July 16 through July 20, 2026, welcoming visitors daily between 10:00 a.m. and 8:00 p.m.
Alongside the Manhattan activation, SKYLRK is also hosting a special one-day showcase of the new DOMO speaker at Target’s SoHo location, giving fans another opportunity to experience the brand’s latest launch.
The SKYLRK NYC pop up is more than a retail activation—it’s a statement about where Justin Bieber wants to take the brand next.
By blending exclusive apparel, immersive design, technology, and community-driven experiences under one roof, SKYLRK continues to evolve into a fully realised lifestyle label. For fans in New York, this limited-time pop-up offers the first opportunity to experience that vision in person.
