BEHIND THE STITCH: ALANI
June 21, 2024
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Nike and Drake’s NOCTA label are teaming up with NBA superstar Kevin Durant for a new apparel capsule that blends basketball heritage with contemporary streetwear.
Drawing inspiration from Durant’s “Easy Money” persona and early career, the collection combines nostalgic graphics, performance-ready pieces, and NOCTA’s signature minimalist aesthetic.
Here are seven standout details from the upcoming Nike NOCTA Kevin Durant collection.
A Nostalgic Tribute to “Easy Money”
Vintage Photo Graphic Tees
Hoodies Inspired by Durant’s Early Career
Dollar Bill Basketball Sets
A Tribute to Montrose Christian
Performance Meets Streetwear
Drake and Durant’s Longtime Partnership
Collection Overview
Final Thoughts
A focal point of the collection is a direct celebration of Kevin Durant’s iconic “easymoneysniper” moniker. T-shirts in the range prominently feature bold co-branded typography reading “NOCTA IN ASSOCIATION WITH EASY MONEY,”anchoring the collection’s storytelling in Durant’s signature identity both on and off the court.
The graphic T-shirts feature archival black-and-white photographs of a young Kevin Durant, reflecting on his early journey and the origins of his “Easy Money” nickname. The nostalgic imagery gives the collection a more personal feel than a typical athlete collaboration.
The apparel range features heavyweight fleece hoodies stamped with Durant’s classic jersey number. Rendered in NOCTA’s signature minimalist athletic layout, the hoodies balance clean back-chest branding with bold numerical detailing, creating a versatile staple for cold-weather layering.
Early previews reveal matching basketball shorts and long-sleeve tops covered in an all-over dollar bill print inspired by Durant’s “Easy Money” identity. Built with Nike performance materials, the pieces balance bold graphics with on-court functionality.
Paying tribute to Durant’s formative years before reaching the NBA, the collection includes a custom Montrose Christian high school jersey throwback. The piece highlights the early basketball pedigree of the “Slim Reaper” while honoring the high school program where his rise to national prominence began.
The collection seamlessly unifies NOCTA’s distinct technical streetwear aesthetic with Nike’s performance basketball DNA. Ranging from relaxed graphic tops to engineered athletic layers, every garment is designed to transition effortlessly from pre-game warmups to daily streetwear uniforms.
The collaboration represents the latest chapter in a long-standing friendship between Drake and Kevin Durant. Having previously featured KD in NOCTA basketball campaigns and music videos, this full apparel release cements their shared influence across hip-hop culture, high-level sports, and modern fashion.
The Nike NOCTA Kevin Durant collection brings together basketball, music, and streetwear through a capsule rooted in Kevin Durant’s personal story.
From nostalgic graphics to performance-inspired essentials, the collaboration expands NOCTA’s growing influence while celebrating one of basketball’s most recognizable athletes.
