BEHIND THE STITCH: ALANI
June 21, 2024
No Comments
Pharrell Williams’ auction platform JOOPITER has officially entered the world of horology with the launch of its first dedicated watch auction. Titled Keeping Measure: Watches & Timepieces, the online sale marks the debut of JOOPITER’s newly established Watches Department, bringing together iconic vintage references alongside cutting-edge independent watchmaking.
Open for global bidding through August 5, 2026, the auction features an impressive selection of collectible timepieces from legendary maisons including Patek Philippe, Audemars Piguet, OMEGA, Cartier, Piaget, Ressence, HYT, Speake-Marin, Ulysse Nardin and Ōtsuka Lotēc.
Designed to appeal to both seasoned collectors and first-time buyers, the sale showcases more than five decades of innovation, craftsmanship and watchmaking history.
Here’s everything you need to know about the landmark auction.
After building a reputation for offering rare fashion, art and cultural collectibles, JOOPITER is expanding into luxury watches with Keeping Measure: Watches & Timepieces. The auction signals a major milestone for Pharrell Williams’ platform as it broadens its reach into the fast-growing global watch market.
The sale balances established luxury watchmakers with respected independent brands. Alongside iconic names like Patek Philippe, Cartier, Audemars Piguet, Piaget and OMEGA, collectors will also find innovative creations from HYT, Ressence, Speake-Marin and Ōtsuka Lotēc, creating a diverse catalogue that spans traditional craftsmanship and contemporary design.
OMEGA plays a starring role throughout the auction with several highly desirable references. Standout lots include the 2915-3 Speedmaster with a tropical dial, the Speedmaster Chrono Chime making its first auction appearance, and the historic 1969 Alan Bean Speedmaster, celebrating the astronaut who became the fourth person to walk on the Moon.
Beyond heritage brands, JOOPITER places significant emphasis on independent horology. One of the headline pieces is the HYT Moon Runner Red Magma, released in 2022 and featuring the brand’s signature liquid-time display. Other notable entries from Ressence and Speake-Marin highlight the growing influence of independent watchmakers in today’s collector market.
Rather than focusing exclusively on ultra-high-end collectors, the auction has been curated to welcome enthusiasts at different stages of their collecting journey. The catalogue includes both accessible modern pieces and museum-worthy vintage references, offering something for virtually every type of buyer.
The digital auction is open worldwide, allowing collectors across multiple regions to participate. Interested buyers can browse the complete catalogue and place bids until August 5, 2026, when the sale officially concludes.
The launch of a dedicated Watches Department reflects JOOPITER’s continued evolution beyond fashion memorabilia. By introducing carefully curated horology auctions, the platform positions itself alongside established luxury auction houses while maintaining its focus on culture, design and collectible storytelling.
| Feature | Details |
|---|---|
| Auction Name | Keeping Measure: Watches & Timepieces |
| Platform | JOOPITER |
| Auction Type | Online Global Auction |
| Bidding Ends | August 5, 2026 |
| Featured Brands | Patek Philippe, OMEGA, Cartier, Audemars Piguet, Piaget, HYT, Ressence, Speake-Marin, Ulysse Nardin, Ōtsuka Lotēc |
| Highlights | Alan Bean Speedmaster, Speedmaster Chrono Chime, HYT Moon Runner Red Magma |
| Suitable For | First-time buyers and seasoned collectors |
The JOOPITER first watch auction marks an ambitious new chapter for Pharrell Williams’ auction platform. By bringing together historic OMEGA references, coveted Patek Philippe models and innovative independent creations in one curated sale, Keeping Measure: Watches & Timepieces establishes JOOPITER as a serious destination for luxury watch collectors.
Whether you’re searching for an investment-grade vintage piece or an unconventional modern design, the inaugural auction offers an impressive snapshot of today’s horological landscape.
