Balenciaga taps into classic luxury and celebrity power for its Winter 2025 campaign. Set in a lavish hotel in Biarritz, the campaign features Nicole Kidman, Isabelle Huppert, Claudia Schiffer, Liu Wen, and more as “The Clients” , an imagined group of couture buyers living in quiet excess.
Photographed by Juergen Teller and Dovile Drizyte, the shoot captures a mix of fur-lined denim, sharp shoulders, dramatic silhouettes, and clean cut outerwear. It blends old-world glamour with Balenciaga’s current design language.
The campaign also introduces the house’s latest surprise: a sleek collaboration with Puma, subtly woven into the styling. From the casting to the setting, it’s a bold reminder of Balenciaga’s grip on both fashion and culture.