AWAKE NY CHANNELS NYC GRIT WITH REFINED STREETWEAR FOR FW25

True to its roots, Awake NY’s FW25 lineup captures New York City’s raw energy, melding utility, texture, and attitude into a collection that feels both polished and expressive. The lookbook, shot in-studio with models from the brand’s creative circle, brings each piece to life through dynamic visuals and intentional styling.

The core of the collection is built on statement craftsmanship: Skeleton Vanson leather jackets anchor the wardrobe with tough elegance, while plaid flannels and Wolverine camo sweatpants reinforce the collection’s street cred. A standout ombré mohair sweater and a reimagined All-Star football jersey add nostalgic richness to the more traditional elements.

Awake NY also experiments with material interplay, pairing buttery leather with cozy knits and tech-weight cotton for vibrancy and depth. The collection is designed for layering, with thoughtful cuts and graphic flourishes that elevate everyday wear into something cinematic. From relaxed tailoring to bold prints, each piece reflects strength, versatility, and personality.

Availability: The full collection drops on September 11, 2025, and will be available exclusively at Awake NY’s Orchard Street flagship and online via their store.