ASAP Rocky Releases New Ray-Ban Ultra Wrap Collection

ASAP Rocky has introduced his latest collaboration with Ray-Ban, the Ultra Wrap Next Generation collection. This marks his second release with the brand since being named its first ever Creative Director.

The new drop features three sleek sunglasses styles named 001, 002, and 003. Each one is built with sharp curves, wraparound lenses, and a futuristic feel. The designs mix Rocky’s Harlem style with sport-inspired edge and high-end detailing.

Rocky led the creative direction for both the products and the campaign visuals. The sunglasses come in different color ways ,with a strong aerodynamic look, channeling early 2000s streetwear and high-tech energy.

The launch video was shot by AWGE, Rocky’s creative team, and shows him casually riding a bicycle outdoors, styled in the Ultra Wrap frames rather than posed in a studio. The street setting and natural motion bring authenticity and urban energy to the collection, reinforcing its connection to Harlem culture while projecting a forward-looking aesthetic.

The Ray-Ban Ultra Wrap Next Generation collection is available now online and in select stores.