AMIRI AND FC BARCELONA EMBRACE TAILORING AS CULTURE MEETS SPORT

AMIRI and FC Barcelona have officially announced a multi-year partnership appointing AMIRI as the club’s official formalwear partner, effective for the Winter 2025 season and extending through at least 2029/30.

The deal will see AMIRI supply made-to-measure tailoring and travel wear for both the club’s men’s and women’s teams, including front-office executives. Designs draw on the club’s historic blaugrana colours while channeling AMIRI’s signature mix of California cool and elevated tailoring. For example, winter overcoats are crafted in deep navy wool with six-button fronts, while summer pieces feature white-on-navy pinstripe wool trousers and shirts, garnet-and-blue striped ties and subtle branding details.

For the brand, this marks a strategic push deeper into the intersection of luxury fashion and sports culture. AMIRI founder Mike Amiri explained that sports, much like fashion, are built on precision, movement and identity, and that this partnership “lets AMIRI reflect that same pursuit of excellence through our tailoring.”

For FC Barcelona, the alignment suggests a deliberate move to redefine its off-pitch aesthetic, positioning the club not simply as a football powerhouse but also as a refined lifestyle institution. Club Managing Director Manel del Río called the collaboration “a connection between two institutions that share the same ambition: excellence, creativity and attention to detail.”